How is the quality of AU's LCD screen?
AU's LCD screens have significant advantages in technology and reliability, especially suitable for positioning in the mid to high end market and industrial applications of trade businesses.
AU Optronics (AUO) is a leading global panel manufacturer with strong technical capabilities in high-end displays, esports, and industrial applications. For your trading company, the quality of its products is worth considering, but when selecting, it is necessary to focus on the target market.
For your convenience in quickly understanding, I have compiled the core advantages and potential considerations of AU Optronics as follows:
Evaluation dimension | Core strengths | Potential considerations |
Technical strength | Leading in the industry, possessing exclusive advanced technologies such as A.R.T. anti reflection, and certified by T Ü V Rheinland in Germany; Strong research and development capabilities, wide product line coverage | Some consumer grade products may have individual quality control differences. |
Quality Control and Reliability | The industrial standards are extremely high, with wide temperature range, high brightness, long lifespan, and have passed multiple rigorous international certifications. Cooperate with major companies such as Hisense in the consumer sector to implement the "Super A+Screen" zero bad pixel standard. | Consumer grade panels have varying individual performances in terms of color uniformity and light leakage control. |
Product and Market Positioning | Positioning as mid to high end. Outstanding performance in consumer grade (esports/design); Industrial grade is its strength, known for its stability and reliability. | Consumer grade products may be priced higher than some mainland brands; Some models may have a relatively plain color tuning style. |
Supply and Service | Industrial grade products typically offer extended supply cycle support (such as 5-10 years) and stable supply chain. | Information is missing, direct communication with the official or agent is required. |
Focus on quality performance in different markets
AU's product line spans both consumer and industrial sectors, with significant differences in quality and positioning across different markets
1. Consumer Market: Competitors in Technology and Performance
Technological leadership: Its exclusive A.R.T. (Advanced Anti Reflective) technology can effectively reduce ambient light reflection and has passed the non reflective certification of T Ü V Rheinland in Germany. This technology has been adopted by high-end brands such as Acer and BenQ. In the field of esports, its Fast IPS panel has become a benchmark with extremely fast response speed.
Quality control and reputation: Under strict quality control cooperation, its "Super A+" standard (with almost zero bad points) has been publicly verified by brand customers such as Hisense. However, in the ordinary consumer market, some users have reported individual differences in the quality control stability of their panels.
2. Industrial market: synonymous with reliability and stability
Adaptability to harsh environments: This is AU's absolute advantage. Its industrial screens generally have a wide temperature range of -30 ℃ to 80 ℃, high brightness of up to 800cd/m ², and a long-lasting backlight of over 50000 hours, which can adapt to extreme environments.
Ultra high reliability: The product has passed rigorous tests such as vibration, impact, and high humidity in its design, ensuring stable operation 24/7 in industrial, medical, transportation, and other fields.
Trade selection and cooperation suggestions
For your trade business, when choosing AU products, we suggest:
Clarify the market and align with the situation
If you are targeting esports players, professional designers, or the DIY market that pursues high quality, you can highlight its selling points such as Fast IPS and A.R.T. technology.
If you are targeting the fields of industrial control, medical equipment, outdoor terminals, etc., you should focus on promoting the advantages of their industrial grade products in terms of wide temperature range, high brightness, long life, and ultra-high reliability.
Make good use of customer cases to enhance persuasiveness
When introducing to customers, one can cite cases of Acer and BenQ adopting their A.R.T. technology, as well as Hisense publicly promoting the quality control cooperation case of AU Optronics' "Super A+Screen", which is more convincing than just talking about parameters.
Verify channels and inventory
Industrial screen models typically have a stable supply period of up to 5-10 years, making them suitable for long-term projects. The market circulation of consumer grade panels is relatively fast. It is recommended to directly contact the official or authorized agents/distributors of AU to obtain the latest product lines, prices, and supply information, which is crucial for trading companies.
In summary, AU's LCD screens have significant advantages in technology and reliability, especially suitable for positioning in the mid to high end market and industrial applications of trade businesses.
If you could tell me your company's main customer base (such as consumer electronics brands, industrial equipment manufacturers, or system integrators), I can provide you with more targeted product line analysis.
